The Convergence of
Entertainment and Marketing

A great deal has been said about the concept of "Madison and Vine." One thing is for sure, there is an ongoing convergence of brand marketers, the agencies who service them and the people who develop, produce and/or exhibit entertainment properties.  

We believe this presents a significant opportunity to create a new way of doing business that benefits all converging entities. However, the first obstacle to overcome is the lack of understanding and in some cases, the lack of trust that exists between the different sectors.

The time has come for new sensibilities and a shared sense of purpose to the benefit of all involved.